There is an inherant ease in using a premade set of graphics and structure of a premade website template.
Most people only tend to look at the pictures before selecting a premade option.
While the general colors of the site should be consistent with your message, I should add that if you want to be found you should also consider the effect that the template will have from a SEO point of view.
Tabulated templates tend to work better than flash ones re search engines and it is often safer to go for a premade template that has the ability to put navigation across a top and side nav bar.
The Premade Website Layouts included with the free website offering here are all very good looking and have the ability to be seo friendly which is great if you actually want to be found.
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